Archive for the ‘Social Media’ category

As one of the senior Online Marketing Consultants at Mediaworks Online Marketing one of my roles is the distribution of the monthly email marketing newsletter and subsequently the syndication of news on our blog.  This is something I love doing, particularly when you can track opens/reads/bounces/clicks etc and really get an insight into how successful your topics and writing actually are.

When I first joined Mediaworks I was a one-man band SEO with my own blog that ranked around 3rd for a local phrase – “SEO Newcastle” – and as part of my job offer I returned the favour by offering to 301 my blog to the Mediaworks website to help boost rankings for local and national terms.  That was in 2008.  In 2010, as the longest serving member of staff, I simply asked if I could have my blog back to simply write about things that might not necessarily be deemed suitable for a corporate blog and I was very pleased to hear that I was actually encouraged to blog, encouraged to integrate with the SEO community and encouraged to vent my nuances on my own personal blog – and that is how I relaunched my blog. » Read more: Are You Encouraged To Be Social?

One of the biggest problems with Twitter is that when you have a small number of followers (like myself), it is sometimes hard to get feedback or even general interaction with people you would LOVE to hear from. Whether it is a peer you look up to or simply a friend whose opinion you value highly, you just sometimes don’t get the response that you crave.  Is it vanity? No.  Is it recognition?  No.  Is it need and acceptance?  Maybe.  I recently found out a great way to get some feedback from friends and it is… » Read more: How Do You Get More From Your Twitter?

The recent social marketing nightmare that has enveloped Vodafone UK’s operation has been highly talked about around the web.  Dave Naylor has gone so far as to suggest it was a linkbait tactic.  If it was, it was a dumb move that will cost Vodafone UK dearly. » Read more: @VodafoneUK – Linkbait or not, it’s a dumb move!

Following the news that Twitter seem to have added email verification to their signup process it’s about time they sorted out the farce that are inactive accounts. There are literally hundres of thousands of accounts out there registered by people who simply have no intention of using and, like domain names, stop ordinary users from getting the name they would really, really like – a true case of “I was here first, so ner ner!”

What Twitter Used To Do

For the last 6 months Twitter it has been documented on most searches on how to recover or re-register that inactive twitter account.  The problem being that the information was incorrect.  It was suggested that you email username@twitter.com with information such as 1) your username, 2) the username you want etc to get that inactive username back.

Twitter has since changed this policy and is currently not allowing ANY inactive usernames to be released.  When you follow the outdated method above (as I did in October 2009) you get this nice response back from Twitter: » Read more: 3 Things Twitter Could Do About Inactive Accounts