Archive for February, 2010

Attention Prospective SEO’s: Please Know What You Are Applying For!

February 18th, 2010

**Disclaimer:  This post as all with goosh.co.uk, contains my own views and no-one else’s – not my employers, my mothers, my friends or my pet dog – simply mine**

This is a rant; A bloody great big rant.

When I left school in 1996 I was a fresh-faced, naive and inexperienced boy entering the real world.  I was given advice about a variety of things when I left and one of them was “Swot up on the company you are going to for an interview”.  This advice also extended to researching the role I was applying for – it would appear that some people don’t adhere to this advice anymore.

Having partaking in several interviews in the last week and a half I am continually astounded by the audacity and bare-faced lies that people put across during an interview.  The job spec we were interviewing for was a junior SEO role and required basic knowledge of:

  • link building
  • on-page optimisation / copywriting

Experience was preferred whilst online searching experience was necessary.

As explained in my previous post There’s a Difference Between Reading Something and Doing Something you can’t know everything – nobody can, but you certainly know something a bit more when you actually do it – the proof is in the pudding with that one.  But to sit and watch some people tell lies with words they don’t understand is not only soul destroying but also infuriating!  Don’t get me wrong, I’m a fan of bending the truth, but simply waffling around something when you don’t know it makes you look a much bigger idiot than you actually are. » Read more: Attention Prospective SEO’s: Please Know What You Are Applying For!

Plain Text Password Storage – Why it’s bad!

February 16th, 2010

As part of the latest Google Grope they have chosen plain text password storage as their keyphrase of choice. I was surprised by this, but I am also passionate about it from a development point-of-view.  Having worked with databases such as SQL in the past I know that password storage is high on the security requirements and under no circumstances should passwords be stored in plain text format.

The SQL standard for password storage (when I was coding) was MD5.  This may have changed as I am a little rusty with the ole PHP & SQL, but once again this was a security requirement to avoid compromising passwords & hacking attempts.  This was of course if the password was being stored in a database at all. » Read more: Plain Text Password Storage – Why it’s bad!

Are You Encouraged To Be Social?

February 15th, 2010

As one of the senior Online Marketing Consultants at Mediaworks Online Marketing one of my roles is the distribution of the monthly email marketing newsletter and subsequently the syndication of news on our blog.  This is something I love doing, particularly when you can track opens/reads/bounces/clicks etc and really get an insight into how successful your topics and writing actually are.

When I first joined Mediaworks I was a one-man band SEO with my own blog that ranked around 3rd for a local phrase – “SEO Newcastle” – and as part of my job offer I returned the favour by offering to 301 my blog to the Mediaworks website to help boost rankings for local and national terms.  That was in 2008.  In 2010, as the longest serving member of staff, I simply asked if I could have my blog back to simply write about things that might not necessarily be deemed suitable for a corporate blog and I was very pleased to hear that I was actually encouraged to blog, encouraged to integrate with the SEO community and encouraged to vent my nuances on my own personal blog – and that is how I relaunched my blog. » Read more: Are You Encouraged To Be Social?

Affiliate Millionaire – The Automated Blog Comment Spammer

February 13th, 2010

As you may have seen on the blog lately, I have been mildly amused at the spam I have been receiving.  However, there is one spammer that is really starting to piss me off – and that is the make-money-quick Affiliate Millionaire.

In the past two days I have seen a variety of automated blog comments for the “Affiliate Millionaire” – I’ll be honest I briefly looked at the site and it’s the same old “do it faster, harder, stronger, longer & get rich quick with no actual effort” types.  The same types that piss other SEO’s off with their Instant SEO Bullshit.

I hate automated blog comment spam – hell, even a human who is shit at it can piss me off with their unimaginative and less-than-thoughtful messages.  So imagine how narked I was when I saw this:

Affiliate Millionaire - The Automated Blog Spammer

Affiliate Millionaire - The Automated Blog Spammer

The message is exactly the same, but they have tried to dupe me by changing their name – it nearly had me, it really did! (idiots).

Anyway, Affiliate Millionaire has already got a black mark from me, so anyone who is thiking about partaking in their service (whatever it is) might as well not bother.

Spammers Are Still Lazy – But At Least They Are Creative

February 12th, 2010

When it comes to Wordpress blogs & indexation I’ve always gave out the advice that “You know you’re indexed when your blog starts getting spammed“.  I relaunched my blog on the 15th Januaray 2010 following a 2 year 301 redirect to my employers site.  Within days 2 weeks I had automated spam from a lazy spam bot.

The spam has continued in abundance which is a good sign that the blog is being indexed more and more (in a round about false-positive way), and this little one caught my eye…

Are spammers getting more creative?  Looks geniune doesn't it!

Are spammers getting more creative? Looks geniune doesn't it!

I had to actually check that this wasn’t spam but the URL gave it away.  Are spammers getting more creative or was this just a one off?