The recent social marketing nightmare that has enveloped Vodafone UK’s operation has been highly talked about around the web. Dave Naylor has gone so far as to suggest it was a linkbait tactic. If it was, it was a dumb move that will cost Vodafone UK dearly. » Read more: @VodafoneUK – Linkbait or not, it’s a dumb move!
There’s a Difference Between Reading Something and Doing Something!
February 7th, 2010 by Kev Strong No comments »Throughout my working life I have always referred to myself as a “Jack of all trades – Master of none”. The reason being is that I like diversity in my job, I like to get my hands dirty and have every single one of my fingers in the proverbial pie and I have never concentrated on one field of expertise – until I decided I wanted to be an SEO fulltime.
Even then SEO is such a wide topic that it is always easy to get caught up and distracted. This became so apparent recently when we were interviewing for Junior SEO’s at Mediaworks and it reminded me of my own experiences trying to learn the elusive skill of SEO. As a result of the wide circle that encompasses SEO it is simply not something that can be learnt from a book – you actually have to do it to learn from your mistakes.
» Read more: There’s a Difference Between Reading Something and Doing Something!
I’m an SEO & I have a dirty mind…
February 4th, 2010 by Kev Strong No comments »
Google does what?
Yes, I giggled when I spotted it. And yes, the first thing I thought was to share it.
Bet365.com: When a multilingual website decides to confuse you!
February 3rd, 2010 by Kev Strong 2 comments »When you’re a large, brand-heavy international online company who operate in the highly competitive fields of online gambling, casino and bingo you would have thought that if you are pro-active in Search Engine Optimisation (SEO) you would have had your multi-lingual website sorted wouldn’t you? Well, not unless you are Bet365.
A quick search for their brand name over the period of ONE day (2nd February 2010) shows just the problem they are experiencing:
10am GMT
Bet365.com - Chinese listing
7pm GMT
Bet365.com - Portugese listing
That’s right, in the space of a day they have been cached twice by Google with their Chinese version but also their Portugese version. Talk about confusing!
» Read more: Bet365.com: When a multilingual website decides to confuse you!
I’m in the UK, so is Soham and Why Google Should Know This!
February 2nd, 2010 by Kev Strong No comments »You know how it is, you get peckish and you fancy something specific – like a tuna sandwich. Then you goto good old trusty Google and search for somewhere to purchase a tuna sandwich.
Well, this is where the fairytale ends as Googles utterly messed up UK SERP’s continues to cause problems despite Google even recommending them! I regularly test random phrases with UK locations to see if Google has bucked it’s ideas up. What a surprise it has not and to prove my point (for which I apologise in advance) I have chosen a little bit of a different slant on WHY Google should know that my local UK result should be relevant.
» Read more: I’m in the UK, so is Soham and Why Google Should Know This!
